Cunomaglos is usually translated as Hound (or Dog) Lord, however a deeper linguistic dive into his name and his Apollonian parallels suggest something quite different.
In ancient times Dogs and wolves were linguistically almost synonymous. Tracing backwards we can see how the Irish word for hound
𝘤𝘶́ (see Cú Chulainn – Culann’s Hound) derives from the Primitive Irish 𝘤𝘶𝘯𝘢, itself from Proto-Celtic *𝘬𝘶̄ and ultimately from the theoretical Proto-Indo-European word for dog *𝘬́𝘸𝘰̄́.
The continental form of lupus, lykos, is rarely found in Celtic, save for the Ulkos coinage in the extinct Lepontic language from Cisalpine Gaul, where it is likely borrowed from the Graeco-Roman.
And then the Nettleton Shrub inscription dating from Roman era Wiltshire in the U.K.:
𝗱𝗲𝗼 𝗔𝗽𝗼𝗹𝗹𝗶𝗻𝗶 𝗖𝘂𝗻𝗼𝗺𝗮𝗴𝗹𝗼 𝗖𝗼𝗿𝗼𝘁𝗶𝗰𝗮 𝗜𝘂𝘁𝗶 𝗳𝗶𝗹(…)𝗶𝗮 𝘃(…)𝗼𝘁𝘂𝗺 𝘀(…)𝗼𝗹𝘃𝗶𝘁 𝗹(…)𝗶𝗯𝗲𝗻𝘀 𝗺(…)𝗲𝗿𝗶𝘁𝗼
𝘛𝘰 𝘵𝘩𝘦 𝘨𝘰𝘥 𝘈𝘱𝘰𝘭𝘭𝘰 𝘊𝘶𝘯𝘰𝘮𝘢𝘨𝘭𝘰𝘴, 𝘊𝘰𝘳𝘰𝘵𝘪𝘤𝘢, 𝘥𝘢𝘶𝘨𝘩𝘵𝘦𝘳 𝘰𝘧 𝘐𝘶𝘵𝘶𝘴, 𝘱𝘢𝘪𝘥 𝘩𝘦𝘳 𝘷𝘰𝘸, 𝘸𝘪𝘭𝘭𝘪𝘯𝘨𝘭𝘺, 𝘥𝘦𝘴𝘦𝘳𝘷𝘦𝘥𝘭𝘺
It seems from this that, Cunomaglus was used as a synonym for a local Britanno-Celtic god that was called Apollo on Latin inscriptions. The dedication above is for or by a woman with a Celtic name.
Apollo’s Wolf connections are well attested and it is highly plausible that the two were perceived as similar deities, making Cunomaglus far more likely to be Lord of Wolves/Wolf Lord.
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